3P stands for our 3 Pillars: Planet, People and Profit

In order to think in a sustainable way, you need to challenge your mindset.

For any product, organization, strategy or project to be sustainable, it needs to have a positive impact on these 3 Pillars, also called 3P or TBL by John Elkington.

Ask your self:

Planet: what is the impact my initiative has on the planet?

People: how am I improving peoples lives and what is the real impact of my initiative?

Profit: am I sustainable in a financial way? How long can I stay in the market with the resources I currently gain?